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Trading Down, Not Out: Recession Impacts on Travel
 
By now it is apparent the U.S. economy is heading towards a recession, though some argue that it has already happened. This has impacted businesses across varying industries. From a consumer’s perspective, there are more concerns with how money is spent and for some, the recession means cutting down on expenses to save more money.

For the travel industry, the weakening dollar and a regressive economy means more value conscious consumers. “Two recent nationwide surveys agree: Americans are taking a hard look at vacation costs. More than two-thirds of respondents to the most recent survey by Ypartnership, co-authored with the Travel Industry Association, said they had downsized their trips in some way during the past six months because of personal financial concerns. And a survey just completed by AIG Travel Guard found that 47% of travelers polled plan to downscale their vacations to save money” (Boston Edge). But this doesn’t mean eliminating vacations all together. “AIG Travel Guard’s new Travel Beat survey says more than two thirds of the 300 polled said they wouldn’t reduce the number of leisure trips they take in 2008” (Boston Edge).

What this means is that providers of vacation packages and discount traveling are benefiting. “"Our tour business is going through the roof," said Brad Anderson, co-president of America’s Vacations Center in California, which specializes in escorted tours and cruises. Bookings of Contiki tours, for travelers ages 18-35, is "exploding," he added” (Boston Edge). For discount travel companies like World Ventures the recession could prove to be a major business driver.

 


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Which state has over 10,000 lakes, is located on the shore of Lake Superior and is the starting point of the great Mississippi River? The answer is none other than Minnesota, whose name derives from the Dakota Indian word meaning “sky-blue waters.” In addition to every form of water recreation imaginable, Minnesota offers so much more. There is literally something for everyone. With Minnesota’s abundance of woods, wildlife and preserves, there are eco-friendly activities where you can travel without leaving an environmental footprint. For those of you who seek adventure and thrills, take a trip to Moose Mountain, Lutsen and explore some of the most rugged and challenging mountain biking trails. The St. Louis River is perfect for whitewater kayaking and Lake Superior offers a great scuba diving experience. And for the extreme skier, don’t forget White Bear Lake. Minnesota also offers fun and exciting family adventure. Take a trip to Hastings and visit the Afton Apple Orchards. Visit the International Wolf Center in Ely, where you can get an up-close and personal look at wolves in their wild habitat. As if the Mall of America isn’t reason enough to visit Minnesota, make sure you visit The Park at the Mall of America, which includes Legoland and a giant underground aquarium. Finally, if you are feeling a little crazy, visit the SPAM Museum. Learn everything there is to know about SPAM and even try your hand at making it. Minnesota truly does have something for everyone!

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